Friday 1st - Sunday 3rd September 2017
Santa Pod Raceway, Wellingborough, Northants. NN29 7XA
VW Action is the longest running VW Show in the world - now in its 41st year!!! The show has in one form or another been the true 'Jewel in the Crown' of UK VW events, from its early days at Stoneleigh, the NAS Stoneleigh shows, the period of its residency at Peterborough, at Herts County Showground, and now at Santa Pod. The last few years at 'The Pod' have produced quite exceptional shows, and 2016's event continued to raise the bar. The 'Mad Hatter's Tea Party' theme, complete with its 'West End' big budget stage set that transformed the marquee into 'Jensen's Wonderland' was embraced by all and the show received acclaim from all who attended.
2017 will continue the great tradition of VW Action delivering the absolute best event for the true VW enthusiast. VW Action is a show to which people are happy to bring their young family members, and yet which provides full on entertainment for all of its visitors, whatever their age or interests. 2017 will see 'Jensen D Groover's Masquerade Ball' - with Saturday evening's stage dressed as a cross between 'Strictly Come Dancing' and a slightly twisted 'Viennese Palace' - hopefully it will give the ladies (and some of the lads) a chance to wear their posh frocks and lends itself nicely to things like 'Steampunk', 'Gothic/Baroque', 'Poldark' and 'Strictly'. We fully expect to see 'Prince Charmings', 'Cinderellas' or anything that represents a 'Masquerade Ball' - the kids could even come as 'Zorro' or 'The Lone Ranger'. With Jensen D Groover playing Pop, Soul, Disco, Dance and Indie Anthems and the Narni Shakers as Sexy Masked Burlesque-style Ladies, as well as live rock music from VW Action favourites 'From The Ashes' - and with the Fuellers Bar featuring 'Dance/House Anthems' - Saturday night at Action will have something for everyone*. There is more information in the entertainment section of this website. We hope to see many cool masked characters in attendance - and if previous years are anything to go by, we know you won't disappoint us.
But more than anything else, VW Action is about the cars. Action is one of few shows which is truly about everything Volkswagen, and the event welcomes the arrival of every VAG vehicle with equal enthusiasm. Early and late Vans and Buses, 'Old' and New Beetles, Golfs, Polos, and every other representative of the water cooled range, street cars, show cars and race cars - VW Action really is the best place for a true VW enthusiast on the weekend of 1st - 3rd September 2017.
Every year we hear from people who have brought 'non VW enthusiast' friends as new visitors, who have been instantly converted to the cause. The fact that they are so readily accepted by everyone is testament to just how friendly and inclusive the VW community is. VW Action is as much about the friendliness and hospitality of other show-goers as the quality of the show itself. VW Action can be a weekend camped amongst like-minded enthusiasts, sitting, chilling, and meeting new friends, or a fully involved, participative fun fest!
VW Action is quite possibly unique amongst shows at Santa Pod, in that being almost entirely set out on the spectator side of the venue (see map), it meets the needs of those people who have no interest in drag racing just as well as it does the needs of the many VW enthusiasts who like nothing better than to watch the humble people's car and its derivatives storming the quarter mile faster than the fastest Detroit iron or Italian supercar. Ignore the dragstrip if that is not your thing, and you still have one of the very best weekends on the VW calendar anywhere. Traders, Clubs, Magazines and individual visitors have been full of praise for VW Action. If is not an event you usually visit, it really is worth giving the 2017 event a try.
SHOW & SHINE/CONCOURS PRIZE MONEY
VW Action has always been at the forefront of Show & Shine/Concours events. For many years Action has been a leader, not a follower. A few years ago, the show broke with the tradition of a class based structure, for one simple reason. Too many great cars were leaving without a trophy, especially in the most hotly contested classes. The 'Top Twenty' format at Action has now been taken up by many other shows, as it is the means by which the greatest numbers of the most worthy cars are rewarded with a trophy. In 2010, we made another major change with PRIZE MONEY being offered in all of Sunday's air and water cooled classes and we are continuing this for 2017. Last year it was really nice to see so many winners donating their cheques to Brad's Cancer Foundation - VW Action's chosen charity - we applaud those that did. The Show & Shine Concours takes place on Sunday, with Saturday being reserved for the Everyday Vehicle Concours. None of the show car competitions at VW Action have an entry charge, so if your car attracts admiring glances, be sure to enter in the appropriate free Show & Shine competition - you could even leave better off than you arrived! And don't forget, the kids are included too. Check out the Children's Show & Shine info. If you haven't built or customised your child's bike, radio flyer or whatever, there's still time.
SATURDAY - VW-ONLY RWYB (plus invited Pro Race Cars)
VW Action has over the last several years delivered some of the best Drag Racing action at any VW show, including VW night racing featuring mainland Europe's top VWs alongside cars from the VWDRC, the most successful single make drag racing club in Europe - and clubs like the SAS Rennwagens, Green Hearts, VWDRC and D.K.R. amongst others. The dragstrip will once again host the BWA v USB (Buses With Attitude v Ultimate Street Bays) too. The first VW event at a UK Dragstrip, the 1987 Bug Jam, featured just four 'demo' cars, to give VW enthusiasts some idea of what drag racing was all about, but VW Action 2017 will feature another awesome array of the very quickest cars the sport has to offer. This has been made possible by the fact that VW Action is a week before the 'European Finals', and a number of cars have taken the opportunity to get some testing in before they race in earnest at the Finals. There will be Top Fuel cars capable of running the quarter-mile in less than 5 seconds and at speeds in excess of 300mph. You will also be able to check out the fastest 'doorslammers' around, and many other full-on V8 drag racers, testing for the Finals. Throughout Saturday this year you will be able to test and tune your own (VAG only) car on the dragstrip, during the 'run what you brung' (RWYB) sessions, just remember to bring your driving licence. Sunday is a Santa Pod 'Peak Performance' test and tune day and all VWs are eligible for this too. Please CONTACT US for details of the 'Peak Performance' test and tune day. (There is an additional signing on fee to take part in these activities.)
So, if you are visiting VW Action to show or race your car, to spend the weekend with fellow VW enthusiasts, to trade or buy parts, to party, or even all of the above, please click on the buttons on the left and check out the website to see pictures, video - and to get more detailed information about elements of the show which is shaping up to be the best VW Action of modern times. Even better than last year! VW Action 2017 is at Santa Pod Raceway, from Friday 1st to Sunday 3rd September. Don't forget your 'Masquerade Ball' outfit!
Owners of Show Cars and/or Race Cars from mainland Europe
should CONTACT US for details of travel assistance.
* Your ticket grants access to a Sporting Event only. Access to collateral/ancillary activities, including music, provided by the event in support of the Sporting Event will only be granted under the generic Sporting Event ticket, as no ticket for any collateral activities can be purchased as a standalone. All music/entertainment etc. is free of charge when purchasing your VW Action Sporting Event ticket.
A few comments received about previous VW Action events...
"Most of all VW Action is about having fun. There's plenty for the family to see and do. If you missed it, you missed out... so make sure you're in for 2017." - Ultra VW Magazine
"There's just something about VW Action that keeps us coming back for more. We put it down to the layout and the fact that it has such a chilled-out, family-friendly, VW-clubby feel to it - despite being a big show." - Volksworld Magazine
"VW Action is the UK's longest running VW show and it's easy to see why this perennial favourite always draws a very big crowd. It's the perfect balance of drag racing, show cars, traders, activities and entertainment that has been carefully honed into one sweet VW family festival that never fails to impress." - Ultra VW Magazine
"There simply wasn't another event like VW Action during the show season. It's out there on its own, for all the right reasons." - Volksworld Magazine
"Saturday night really takes this event stand out from any other VW event, as when the sun starts to fall behind the horizon, the night racing starts and this is an absolutely brilliant spectacle for the visitors to the event." - Volksworld Magazine
"It's great to know that VW Action has become a truly European affair, as the influx of fresh show cars really livened things up." - Ultra VW Magazine
"Unlike a lot of UK shows, Action still seems to attract a huge amount of Beetles, and for us, that's a good thing." - Volksworld Magazine
"The team behind this year's VW Action had every right to be happy. The 'new' home for the VW Action of today certainly works, with the added attraction of the world famous Santa Pod dragstrip, there's always something going on." - Volksworld Camper & Bus Magazine
"A genuine thanks from my family. Enjoyed the weekend muchly. The show and shine standard was awesome."
"What a great show! The care and attention to detail was there throughout. I can't think of any other show promoter who creates, builds and even airbrushes their own stage set. I doff my cap Mr Burrows"
"If Carlsberg did VW shows it couldn't touch Action, Ever!! Fantastic show, lovely people and the best weekend of the year without doubt. Thank you Brian and crew, not just for this year but for all the years and some of my best VW memories."
"The atmosphere was 'special', it wasn't just a piss up and catching up with friends (I'm off the grog, so just as well), it was a really good show, everything was great. I honestly believe that no one does it better."
"It was my first time at Action - in fact it was my first VW event and I'd just like to say we had fun from the second we got there. The kids absolutely loved it and I shall definitely be a regular from now on. Thanks for a fantastic weekend."
"I had the most relaxed weekend I've had in a long time, and really really enjoyed myself. Watched some quality racing, rock'd to the 925's in the Fuelers and caught the Q Plates, who were awesome in the marquee, then had a great time at Jensen's Diner partying with the new wife."
"One word..... ORSUM!"
"Yet again, the best show of the year. Been coming to Action since the Peterborough days, and while every showground has had its good points, it's since moving to the pod that it's become the awesome creation it is now. It had everything I could possibly want, great mix of cars (and not just VWs) great people and great racing. I've been telling all my non-VW friends how amazing it is, even got some of them along on the Sunday and they were well impressed with the speed of the VWs on track and the show & shine entries."
"Enjoyed every minute as usual. Highlight being presented my Best Watercooled OG In Show award by Clyde Berg. Many Many grateful thanks to Brian and the rest of the crew for a cracking weekend. Thanks for the freebie beer!!"
"Had an awesome weekend, a great chilled one and so good to catch up with so many friends. Didn't see as much as I'd have liked to have but RWYB and partying Saturday night saw to that. Thank you Brian and all the other wonderful peeps we had the pleasure of sharing that special weekend with."
"This was my first ever Action. Can't believe I've never been before! It was a pleasure and a privilege to be part of it with my other half, and my young sons. We all had a great chilled time. No other show that I have been to has had the same 'feel', and for me the "It WILL be awesome" and "Arrive with a 'good attitude' ethos of the show has a lot to do with this. In short: You Guys Rock! Thanks to Bri, NAS, and everyone involved in putting on what was a really enjoyable show."
"Cheers for everything Brian, for the show, for sorting JOGLE and for being a mate. I loved Action this year for so many reasons but the fact that you couldn't go anywhere in under an hour for talking to fellow JOGLE'ers made it all that little bit special. My JOGLE Oscar is on the mantlepiece taking pride of place. See you next year, same time (approx), same place."
"This, in my opinion, has been the best show I've ever attended. Thanks for the free beer as I drove through the gate, nice welcome surprise. Met some new people, had an orsum weekend, all of which would never have happened without your and the crew's hard work. Cheers for a top weekend."
"Fantastic weekend from start to finish. Thanks to everyone involved in putting on such a great show. We had a couple of vw show virgins up with us this year and they had an awesome time."
"Had a real good weekend. Caught up with some mates and made some new ones and managed to get rid of quite a bit in the autojumble. The beer was a nice touch too - cheers Bri."
"Truly excellent show I take my hat off to Brian and his staff, the best cars, best racing even the weather stayed good."
"I can't really describe how good it was... I've spent the 3 days wandering around with a big smile on my face spending time with like-minded idiots. THE best Volkswagen show by a country mile, a credit to anyone who had a part in it (and I don't say that lightly after attending them for 20 years.)"
"Loved it, had a great time and the staff were friendly too. That's unusual for anywhere in England! I had 'Star Letter' in Volksworld this month which said I thought the VW scene was the friendliest anywhere. I was right!!"
"You guys are awesome, the show was fantastic. Same time next year please?"
"It was our club's first club camping outing and I can safely say we all had a good show. Almost too much going on, it was very very hard to get up for work this morning. It's the 'must do' on my calendar."
"First time at VW Action for myself and the missus and honestly I can't say I could have had a better time. Great organisation, awesome atmosphere, fantastic people. Now all I have to do is go and and get myself a beetle! Massive thanks to all the organisers."
"Had a simply awesome weekend!! Great racing, fantastic party sat night, so many smiley faces and happy people, great to catch up with so many, it's a 'proper' show and all the action crew deserve a massive pat on the back for a job so brilliantly done! It's helped me fall back in love with shows again I think! Roll on next year!"
"Had a great weekend and even the weather held out for it. A far trek for us from the Isle Of Man, as we set off Thursday and got home at 12.00 Sunday night but well worth the effort and £250.00 for the ferry crossing."
"It was my first time to the Pod, I thoroughly enjoyed the weekend and the great company really made this one of the best shows I have ever be to. Thanks Brian and rest of the crew."
"There was such a great atmosphere at the charity auction. One of the highlights of my weekend."
"Absolutely amazing weekend - My first and not the last time at Action! You guys really nailed it. So well organised, great vibe and atmosphere - really chilled weekend watching and looking round some amazing cars. Thanks to all who made the show!"
"Brian said it would be awesome and he does not lie - it was!"